The Resume of Sarah Beckett

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Sarah Julie Beckett

815-814-1719 / [email protected] / www.sarahjulie.com / www.linkedin.com/in/sarahjuliebeckett

Product marketing professional with 15+ years of experience spanning product marketing, go-to-market strategy, digital marketing, brand strategy, and sales enablement within the mortgage and fintech industries.

Currently lead product marketing efforts for New American Funding's technology ecosystem, supporting NAF Link, NAF Hub, NAF Hub Mobile App, NAF Connect, and Bonzo. Partner cross-functionally with Product, Engineering, Sales, Operations, Training, Change Management, and Executive Leadership to launch products, drive adoption, improve user engagement, and support organizational transformation.

Experienced in positioning and messaging, launch planning, customer research, competitive analysis, sales enablement, internal communications, and stakeholder alignment. Successfully supported large-scale technology rollouts impacting more than 2,400 loan officers across Retail and Consumer Direct channels while helping modernize the borrower, partner, and loan officer experience.

Oct. 2024 to Current: Product Marketing Manager - NAF Tech - Own product marketing strategy for New American Funding's technology ecosystem, including NAF Link, NAF Hub, NAF Hub Mobile App, NAF Connect, and Bonzo.

Lead positioning, messaging, sales enablement, and internal communications across multiple products serving loan officers, borrowers, real estate agents, and builders.
Partner with Product, Engineering, Sales, Operations, Training, Change Management, Research, and Marketing teams to support product launches, drive adoption, and improve launch readiness.
Developed and executed go-to-market strategies for over 7 product launches, including major ecosystem initiatives, platform migrations, mobile app releases, and strategic partnership transitions.
Supported rollout of NAF's proprietary technology ecosystem, helping transition more than 2,400 loan officers from legacy platforms to internally developed solutions across Consumer Direct and Retail channels.
Created and maintained centralized product marketing resources, including launch hubs, sales enablement programs, intranet experiences, recruiting materials, and product communications.
Produced 40+ enablement and training assets, including learning paths, launch materials, product documentation, and in-app guidance experiences using Pendo.
Conduct customer feedback interviews, persona research, and competitive analysis to inform messaging, adoption strategies, and product planning discussions.
Partner with Change Management and Training teams to support large-scale technology transformations and improve organizational readiness.
Present launch strategies, product updates, and adoption initiatives to cross-functional stakeholders and executive leadership.

Feb. 2024 to Oct. 2024: Marketing Manager, New American Funding - Led development of integrated marketing campaigns for company and loan officers.

Nov. 2020 to Feb. 2024: Digital Strategy and Brand Manager, Draper and Kramer Mortgage Corp. - Created strategy operating system, streamlining the company campaign process. Championed bringing the customer voice to the forefront to increase engagement in campaigns and overall success rate.