The Resume of Sarah Beckett

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Sarah Julie Beckett

815-814-1719 / [email protected] / www.sarahjulie.com / www.linkedin.com/in/sarahjuliebeckett

Nov. 2020 to Current: Digital Strategy and Brand Manager, Draper and Kramer Mortgage Corp. - Created strategy operating system, streamlining the company campaign process. Championed bringing the customer voice to the forefront to increase engagement in campaigns and overall success rate.

Led development of integrated marketing campaigns for company and loan officers. Worked closely with loan officers to develop Google ad campaigns (identifying KPIs, keyword research, copy, ad and landing page development). Performed account management and onboarding for over 200 loan officers’ social presence.

Managed customer experience and online reputation platform (experience.com, XPA certified). Developed training and marketing tactics to allow loan officers to maximize their reach in the platform.

Partnered with web team to optimize SEO strategy, Google Analytics, reporting, and keyword research.

Worked closely with BI team to develop new reporting platform for customized sales tech and marketing reports based on internal user stories.

Oct. 2016 to Nov. 2020: Creative Manager, Draper and Kramer Mortgage Corp - Led strategy and design of various marketing campaigns working closely with director of marketing and sales team. Developed, project managed and set creative direction of “Believe the Hype” integrated campaign helping recruiters and regional managers to increase sales team nationwide.

Partner with the Director of IT, VP of Finance, Product Specialist, and Corporate Trainers to develop internal communication and intranet. Specifically developed look and feel of the sales landing page to connect sales team with marketing tech, reporting, training and assistance.

Provided continued training for sales team on social media and CRM best practices. Developed and maintained a system for finding and tracking assets in CRM (Total Expert).

Provided support to junior designers. Participated in one-on-one interviews with candidates.

May 2014 to Sept. 2016: Senior Graphic Designer / Team Lead, Draper and Kramer Mortgage Corp - Led design direction for all flyers, mailers and ad templates for use with on-demand marketing materials. Exclusively designed print ads for company and sales team for use in trade publications (Scotsman Guide, Agent Publishing). Developed look for web banners and social posts. Guided and mentored junior designers giving critical feedback when needed.

Built on-demand library consisting of 100s of pieces of support material for loan officer use.

Served as photographer for sales team. Provided custom photography and art direction for marketing and recruiting efforts.

Continued support for loan officer marketing efforts.